What Is Fast Fashion And How Is It Affecting The Environment?
The fashion industry has adapted to different generations and styles, managing to find the way to profitability. Thus, the changes have been remarkable, going from garments of prolonged utility to creations with a validity of a few weeks. This voracious competition for trends gave way to what is known as fast fashion .
To this end, the way of dressing is changing in the direction of the temporary slope, normalizing that the waste is irrepressible. Hence the need to delve into the subject, become aware of the environmental disturbances caused and take a step forward in reducing this evil.
What is fast fashion?
Fast fashion or fast fashion is the generation of new designs at affordable prices that are released for a short period of time. This may refer to runway outfits or the clothing worn by celebrities.
Consequently, fast fashion buried the output of classic clothing depending on the seasons, since only one event that moves masses is necessary to display a line in record time and with prices that adapt to all kinds of consumers.
Fast fashion requirements
The appearance of this fashion took place after fulfilling requirements according to a beneficial productivity. Among the aspects that a company must comply with for accelerated manufacturing at low prices are the following:
Satisfactory workmanship: cheap labor is a must for low product prices. However, it is clear that “cheap is expensive.”
Total production responsibility: only companies that have the entire production cycle covered can speed up manufacturing times and offer new garments in just weeks. In other words, vertical integration is a nerve center.
Market knowledge: fast fashion is only possible through the collection of information about user tastes, which is achieved from social networks and from the opinion of regular buyers.
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